Fosters
Client Intelligence Brief
Strictly Confidential

Welcome.
Let us begin.

This brief gives us everything we need to build your narrative, identify your media gaps, and activate your first campaign within 48 hours of submission. It takes approximately 12 minutes to complete.

01 /
The Company
The fundamentals. We use this to build your baseline intelligence profile.

Pretend you're explaining it to a smart friend who knows nothing about CFD trading.

0 / 300
02 /
Your Narrative
The story we build everything around. Be honest — the better your answers, the stronger the campaign.
Why this matters
Most companies in your space are telling the same story. Our intelligence layer identifies the narrative gaps — the angles nobody else is owning. This section helps us understand what makes <your company> genuinely different so we can own that space before a competitor does.
0 / 500

Think about how you want to be described in a Bloomberg profile in a year's time.

0 / 500

Milestones, growth figures, product launches, partnerships, customer numbers — anything that would make a journalist stop scrolling.

0 / 600

Sensitive topics, competitive positioning you want to avoid, past coverage you'd rather not amplify.

0 / 400
03 /
Your Audience
Who needs to read about <your company>. Where they consume media. What makes them act.

This determines our publication targeting and content distribution strategy.

Age, experience level, motivations, what they want from a CFD brokerage, what they hate about competitors.

0 / 500
04 /
The Competitive Landscape
We need to understand who you're fighting for narrative share. Our intelligence layer will track all of them from day one.
What we do with this
We run every competitor you list through our intelligence system — monitoring their media activity, publication placements, and social narrative in real time. Every time they get coverage, we're watching. Every gap they leave, we move <your company> into it first.
0 / 400
0 / 400
05 /
Campaign Goals
What success looks like. What we're optimising for. What you'll measure us against.

Product launches, funding announcements, regulatory approvals, market expansions, partnerships.

0 / 500
0 / 300
0 / 400
06 /
Logistics & Access
The operational details that let us move fast from day one.

Sensitivities, context, relationships, anything that would make the first 30 days smoother.

0 / 600

By submitting this brief you authorise Omera to begin intelligence gathering, competitor analysis, and narrative development for <your company>. Your first strategy document will be delivered within 48 hours of submission. Everything shared here is treated as strictly confidential.